Our story 

It all began during our college days when we relied entirely on my parents’ money. Back then, every purchasing decision hinged primarily on price rather than quality or style. Owning truly well-crafted, stylish products seemed like a distant luxury.

As years passed and careers advanced, earning capacity grew significantly. With this growth came the privilege of choice—a realization and appreciation for quality, durability, thoughtful design, and style alignment. We started understanding why a $150 shirt offered a vastly superior experience compared to its $30 counterpart. Interestingly, we discovered that investing in quality often meant long-term savings, coupled with an enhanced sense of comfort, confidence, and genuine satisfaction.

However, throughout this journey, it became clear that not all premium goods were created equal. The marketplace presented two distinct categories: “Luxury” and “Premium.”

“Luxury” goods often emphasize status and exclusivity, appealing primarily to validation from others. Sadly, this exclusivity doesn’t always translate to superior quality, thoughtful design, or practicality. Many luxury products, while visually impressive, can ironically complicate life rather than simplify it.

 

On the other hand, “Premium” goods embody several key characteristics:

• Exceptional attention to design, quality, and function.

• Extensive investment in research and development, resulting in thoughtful, practical, and stylish products.

• Products specifically created to simplify and enhance daily life.

• Universal appeal and the ability to elevate one’s personal style.

• Pricing that genuinely reflects value—premium yet reasonable, ensuring long-term customer satisfaction and loyalty.

 

At Pursuit 10 Media, we passionately support this second category—true Premium brands. We specialize in one-stop influencer marketing solutions tailored specifically to Men’s Premium Goods and Everyday Carry (EDC) brands. Our boutique approach ensures each collaboration is carefully curated, aligned with brands that uphold exceptional quality, purposeful design, and genuine value.

We recognize that your brand represents your company’s personality and ethos—decisions around influencer selection and campaign strategy cannot be taken lightly. Our goal is to eliminate the risk of misalignment, delivering partnerships that genuinely reflect and enhance your brand identity.

We exclusively collaborate with brands demonstrating authentic quality and value that justify their premium positioning. Simply put, we proudly avoid associations with overpriced mediocrity.

If your brand resonates with these values and shares our commitment to premium excellence, we’d be thrilled to explore how Pursuit 10 Media can support your vision !